Social networx inc.9/7/2023 Consider the last six years of iPhone revenue growth and unit growth: The reality, though, is that unit sales in isolation have indeed misrepresented Apple’s business for the last several years specifically, they have underestimated it. A History of iPhone Unit and Revenue Growth While some pundits praised the move as a way to highlight a potent new business model, many analysts complained it was an attempt to hide the pain of a stagnant smartphone market.Īpple has long been an exception in the smartphone space when it comes to reporting unit sales, so deciding not to is not that out of the ordinary Apple, though, has always positioned itself as the extraordinary alternative - the best - and that approach paid off for years with sales numbers that were worth bragging about. At the same time, Apple said it would stop providing unit sales for iPhones, iPads, and Macs in fiscal 2019, a step toward becoming more of a services business. In the fiscal fourth quarter, Apple said iPhone unit sales barely grew from a year earlier, even though new flagship devices came out in the period. shares had their worst day since 2014 amid concerns that growth in its powerhouse product, the iPhone, is slowing. While the saying goes that “No news is good news,” in the case of Apple it turns out that “News about no news is bad news.” From Bloomberg:Īpple Inc.
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